We hear a lot about email marketing, word-of-mouth marketing, social media marketingand so forth. And, yes, those are all good (and necessary), but there’s another form of marketing that often goes unmentioned—and it’s one that comes from the heart: cause marketing. This old, but underused, marketing method can help raise the bar and take your combined efforts to a new level by partnering with a non-profit.
Show current and potential customers what you stand for, what you believe in and what you support to make the world a better place. It matters. A lot. According to a Cone Cause Evolution Survey, 89 percent of customers will switch brands to support a cause they care about.
Build your campaign with these steps:
If I can help a business owner create the brand they're looking for, my job is done.