Your business's online reputation begins with accurate information. Ensuring your brand is consistent across the Internet matters, and online directories are a natural entry point for gaining control of your digital footprint.
Search engine optimization (SEO) means more than keywords sprinkled throughout your website and blog--uniform descriptions within online directories equals an SEO lift. Essentially, links to your website in the listings count as inbound links in the eyes of search engines and serve as votes of confidence from third-party directories.
Is the rumor mill the main method of business information disseminating around your office or do you stop the unruly spread and make sure employees get the scoop straight from you? Communication is integral for developing a healthy culture in any office, and experts agree that honing and maintaining those conversation skills—and putting them into practice with clear and consistent messages—can improve morale and productivity. Although you may not be able to (and probably shouldn't) share every detail, a little bit of open and honest communication, goes a long way.
If I can help a business owner create the brand they're looking for, my job is done.