Smartphones are everywhere and used for everything. According to the Pew Research Center, more than half of American adults have a smartphone (a number that's predicted to increase)—and, not surprisingly, this number skyrockets with younger generations. The growing dependence on these mobile wonders, coupled with an explosion of loyalty marketing apps, is great news for small businesses.
While there's nothing wrong with the old punch card, there are so many things right with a digital approach.
If I can help a business owner create the brand they're looking for, my job is done.