By Teresa Robinson-Ewers
You've decided to start your own business. You're probably thinking, "Where do I begin?" This article provides the best products to get you started.
I'm going to be very clear on this statement: YOU NEED A LOGO! Every business needs their own identity. Could you imagine Nike without the swoosh? You need to create that brand image for your company.
Don't let this digital age fool you. Business cards are still the perfect tool for a business. It is one of the easiest ways to connect with a possible new client. It has all the information they'll need - your business name and logo and your contact information.
Even with the invention of Facebook and Instagram, there is still a need for a business website to give a company some credibility. The lack of one may be a deterrent for a potential client as it shows a company in an unprofessional light. A professional website gives you an online presence to attract new clients.
The "take-away" I call it. You want to create a marketing piece that will give potential clients something to walk away with until you follow up with them. Rack cards and postcards are great examples. They can be used to tell someone what you do and how they can get in touch with you.
In this day and age, social media is a must. It is the best way to build brand recognition for your company. Social media will be a daily tool for your business, so make sure you create a schedule to stay in touch with your followers and provide them with fresh content on a regular basis.
You have the tools, now it's time to build your brand.
If I can help a business owner create the brand they're looking for, my job is done.