Some things never change. Case in point: word-of-mouth marketing. There's little question that consumers are more likely to trust a friend's recommendation than something coming directly from a company or any kind of advertising. This kind of influence is difficult—if not impossible—to purchase, but it doesn't have to only come by accident.
There's often a misconception that it only counts if 'a lot' of people say good things. And in an age of data this and data that, numbers rule … especially big numbers. But bigger isn't always better. Take social media, for example—a wonderland for savvy word-of-mouth marketers. Don't get us wrong, thousands of fans, retweets or likes can have impact, but quantity shouldn't always win out over quality. A small number of loyal and engaged online fans can produce an attractive return.
Word-of-mouth is generally free and seems simple, but many business owners have a hard time creating a structured plan. The first steps?
If I can help a business owner create the brand they're looking for, my job is done.