Marketing copy needs to be several things—targeted, focused and compelling. First, know who you're talking to—do a little research to identify your target audience—don't attempt to market to the masses. Discuss one main point. There's no need to write a never-ending list of everything you offer in one email or flyer. And lastly, use words and phrases that will draw customers in, making sure to have a few sets of eyes look it over for errors. (Manta)
If I can help a business owner create the brand they're looking for, my job is done.