Multitasking is a modern phenomenon—and checking off items from your to-do lists (simultaneously, no less) are like gold medals worn proudly for recognition. But is it really possible to complete multiple complex tasks at the same time and do them all well?
Leadership development expert and author Devora Zack says no. She proposes dedicating time to a singular endeavor—from writing a report to meeting with a client—fully focused in the moment and free of distraction. In her new book Singletasking, Zack explains that multitasking is really just task-switching. And while seemingly more efficient, moving from task to task can zap creativity and efficacy. Concentrating efforts, on the other hand, encourages productivity and quality.
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