Many of us hate networking. You may still be reading this only because the headline is a lie. Networking isn't really a four letter word. But 'tool' is—and thinking of networking as a tool can help you be more successful at it.
Just because you'd rather clean the office restroom with a toothbrush than go to a networking event doesn't mean you shouldn't do it, and it doesn't mean your networking has to be formal. After all, networking is about creating reciprocal, beneficial relationships that can result in new customers, new partnerships and new knowledge.
We're talking face-to-face networking here, and that means leaving someone else in charge and getting out of the office, or the store or the car. And do what? Here are a few ideas:
If I can help a business owner create the brand they're looking for, my job is done.