I don't know if it's a belief that when you start your business you need to spend a ridiculous sum of money on your branding. At one of my many visits to a networking event, I met a gentleman who was quite excited to be there that day and even more excited that he had his business cards to hand out. It was a very nice design, but I have to say, I raised an eyebrow to what he said next. "They costed me $200." Keep in mind that these were full color UV coated business cards - a standard in full color offset printing.
You raised an eyebrow too, huh?
Regardless of what others have said, you do not have to pay thousands upon thousands of dollars when you develop your logo and all that comes with it. When working on this process, the best thing you can do is shop around for the best prices and meet with your possible designer in person. Price is an important element, but if you can't work with your designer, your voice will not come through in your branding. Those two things will start the beginning of a beautiful friendship.
If I can help a business owner create the brand they're looking for, my job is done.