I've been working with a business coach for the past two months and have met with some wonderful, new people during that time. I meet a gentleman who does a series of taping workshops. He introduced himself to me and gave me a simple flyer promoting his next workshops. He didn't know what I did for a living yet, but once he found out I was a graphic designer, I could see his face change, wondering how I felt about the layout of his flyer. It's happened before. Many people will spend hours working on a piece to save some money, but it may do more harm than good in promoting your business. In this case, his flyer was nice. I was surprised to find out recently that it took him SEVEN hours to layout it out, valuable time that could have been used to work on his business.
The day that we met and he handed me that flyer, I received a call from him later that day to have the flyer redone - which lead to other work, creating his brand.
There are many things that I have learned in my career and one of them is knowing your limits. Making the decision to hand off things that you think will be easier for you to do is a difficult thing sometimes, but think of how much time you will save in the process. So, the next time you need that design work done, say to yourself, "Will my design best reflect my business?" and "What is a better use of my time?"
If I can help a business owner create the brand they're looking for, my job is done.