Time is one of those precious commodities that we all covet. And for many customers, reading lengthy how-to sections or wordy reviews to see if you're what they're looking for can be too cumbersome to bear. So, don't lose them with copy overload, give them video! Try making how-to videos showcasing DIY tips and tricks or ask customers to send in testimonials in return for a small incentive. And don't get caught up in perfection while getting ready for your close-up—focus on concise messages and a consistent format.
If I can help a business owner create the brand they're looking for, my job is done.