Small and medium-sized businesses that adopt advanced mobile technologies to stay connected with customers and streamline operations increase revenues up to two-times faster and add jobs up to eight-times faster than their peers. The Mobile Revolution: How Mobile Technologies Drive A Trillion-Dollar Impact is an extensive study published recently as a collaboration between the Boston Consulting Group (BCG) and Qualcomm.
BCG surveyed 3,500 small- and medium-sized enterprises in six countries—the U.S., Germany, South Korea, Brazil, China and India—and those showing growth also reported increases in innovation and efficiency. Businesses identified as leaders in the study employ productivity technologies such as voice, text and email, and operational tools such as job tracking, mobile data analytics, mobile friendly websites and company specific apps.
Choosing which technology is right for your small business can be overwhelming. Experts recommend to first gain a clear understanding of how you plan to use technology to affect change, considering:
If I can help a business owner create the brand they're looking for, my job is done.