When solopreneurs are ready to start adding to their staff, hiring freelancers may be their best option. Freelancers can fill a wide variety of roles including administrative support, project managers, web developers, marketing experts, accountants, engineers, and many others. Online platforms have created easy ways to connect qualified freelancers with businesses looking to hire them. By leaning on freelance talent, small businesses can fill skill gaps and run tech-based projects efficiently and economically.
Why Your Business Should Use Freelancers
The freelance workforce is projected to grow to over 50 percent of the American workforce in ten years. Freelancers can help meet changing demands while keeping overhead low. While you might need to pay a freelancer a higher hourly wage than a full-time employee, you won't be responsible for a benefits package, health insurance, workers’ compensation coverage, disability insurance, or the employer half of Medicare and Social Security taxes. For new or small businesses, balancing low overhead costs with changing demands and varying production cycles can seem impossible. Freelancers can be an affordable, elastic resource to solve this issue. You can hire freelancers for just one project or for a few months as needed. You don't have to micromanage them and, if they work remotely, you don't even need to provide them with a space to work.
What Freelancers Can Do for Your Business
Freelancers can help solopreneurs and small business owners with just about any task or project. Job banks are full of available, dedicated freelancers with every skill imaginable. Here are just a few types of professional freelancers your business may need.
Social Media Marketing – With over three billion people using social media each month, a social media presence is vital for any successful company. A social media specialist can develop, implement, and manage your company's social media strategy. They can write Facebook, Twitter, and Instagram posts, as well as manage social advertising campaigns, brand promotions, or product lines. They can use analytic tools to monitor progress, make adjustments, and extend the company’s reach as they help build your online brand.
Customer Service – Do you need someone to respond to customer questions and complaints, handle phone calls, and answer emails? You can hire a freelance virtual assistant or customer service representative. As your business grows, hiring someone to take on these day-to-day tasks can free you up to work on client retention, product development, or anything else you need to do to grow your business.
Bookkeeping - Many business owners come to the point when they don't want to handle the accounting and bookkeeping for their company themselves. Fortunately, many professional freelancers are available for these types of jobs. You may hire a freelance bookkeeper to pay your bills every month, or you might just need someone to prepare an annual budget or do your taxes.
Writing - Freelance writers can offer a wide array of services to business owners, including writing blog posts, articles, or website copy, crafting press releases, researching case studies, writing email newsletters, and creating ebooks. You can find individuals with niche writing experience that is geared toward your business.
Research indicates that one out of three American workers has a freelance job. With a growing number of experts choosing to do freelance work, as well as an increase in job banks and other platforms where freelancers can offer their services, finding workers who can help boost your business is easier than it’s ever been.
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If I can help a business owner create the brand they're looking for, my job is done.